Minimalist Men Skincare: 3-Product Routine for Urban Guys

Step 1: Clean (But Don’t Strip Your Face)
Start with a non-drying cleanser that gets rid of pollution, oil and yesterday’s mistakes. Your skin shouldn’t feel squeaky — just fresh.
Pro tip: Go for a cleanser with CBD or gentle plant-based actives if your skin tends to freak out (aka redness, breakouts, or shaving rash).
This is the foundation of any decent men’s skincare regime — skip it and you’re just layering gunk.

Step 2: Hydrate (Without the Grease)
Moisturiser is not optional. Even oily skin needs hydration — otherwise, it overproduces sebum. The trick? Pick a lightweight gel or fluid that sinks in fast.
Look for formulas with hyaluronic acid, niacinamide or hemp extract. They work hard, feel luxe, and won’t mess with your stubble or beard.
Got 30 extra seconds? Tap around your eyes — that’s where aging hits first, lads.

Step 3: Protect (Yes, Even in London)
If you skip SPF, all bets are off. Sun damage happens even through clouds, windows or your hangover. Pick a broad-spectrum SPF 30+ that doesn’t leave white streaks or smell like your dad’s golf trip.
Bonus: some moisturisers come with SPF built in — two birds, one bottle.